Google My Business Specialist | Tom Beem https://tombeem.com Google My Business Management Service Fri, 28 Jun 2019 14:14:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://tombeem.com/wp-content/uploads/2020/04/cropped-Tmp-scaled-1-32x32.jpeg Google My Business Specialist | Tom Beem https://tombeem.com 32 32 Facebook’s Libra: a new digital currency for the social network giant https://tombeem.com/facebook-libra/ https://tombeem.com/facebook-libra/#respond Fri, 28 Jun 2019 14:10:53 +0000 https://tombeem.com/?p=1219 The post Facebook’s Libra: a new digital currency for the social network giant appeared first on Google My Business Specialist | Tom Beem .

]]>

Facebook has set an ambitious plan to launch a cryptocurrency named Libra, a brand new digital-currency similar to bitcoin (in which you can send money across borders without incurring large fees) for global use, one that will generate more e-commerce on its services and boost ads on its platforms.

Libra, is being developed by Facebook, but the company plans to share control with a host of organizations, including venture firms, credit card companies, and other tech giants.

Libra could also open online commerce to huge audience of people around the world who currently don’t have access to banks or credit cards. Here is a link to the press release.

The digital currency is scheduled to launch sometime in the next 6 to 12 months.

So what do you think?  Will it take off and be successful?

Continue Reading…

The post Facebook’s Libra: a new digital currency for the social network giant appeared first on Google My Business Specialist | Tom Beem .

]]>
https://tombeem.com/facebook-libra/feed/ 0
Google is now testing a carousel format for text-based ads https://tombeem.com/google-testing-carousel-ads/ https://tombeem.com/google-testing-carousel-ads/#respond Fri, 28 Jun 2019 13:51:46 +0000 https://tombeem.com/?p=1204 The post Google is now testing a carousel format for text-based ads appeared first on Google My Business Specialist | Tom Beem .

]]>

Google is conducting testing on carousel format ads for text-based search on mobile, as the tech Goliath considers adding more inventory on tiny screens without disrupting user experiences. In this type of format you can swipe left-to-right between ads and this carousel is named “people also considered.”

SemRush, a Marketing Toolkit, spotted this test on Friday and shared an image showcasing it on Twitter.

Have you seen this ad format before? What do you think?

The post Google is now testing a carousel format for text-based ads appeared first on Google My Business Specialist | Tom Beem .

]]>
https://tombeem.com/google-testing-carousel-ads/feed/ 0
The Local Business Owner’s Guide to High-Performing Facebook Ads [2019] https://tombeem.com/local-business-owners-guide-facebook-ads-2019/ https://tombeem.com/local-business-owners-guide-facebook-ads-2019/#respond Tue, 12 Mar 2019 03:05:56 +0000 https://tombeem.com/?p=966 The post The Local Business Owner’s Guide to High-Performing Facebook Ads [2019] appeared first on Google My Business Specialist | Tom Beem .

]]>

Facebook is a growing platform for digital marketers, and one of the fastest growing for online ads. The reason for this growth is because Facebook allows advertisers to do what was never a possibility before – speak directly to their audience, or said another way – Target their audience.  

The goal of marketing is to connect with the right audience AT the right time.  That is when you can really connect with your prospective customers.

But what if there was a way to do that, right now?  Well, there is.

Facebook allows you to select a target audience and Facebook has a very powerful algorithm to further guide you to reach the right folks.

The Structure of Facebook Ads and How They Deliver Value

Today consumers are sophisticated and know they are being marketed too.  In fact, they are bombarded with thousands of ads per day. So before we just in, let’s talk about content strategy.  This is where you get to show off your information, you get to demonstrate your competency via information, such as podcast, product, info guide, video tutorial, etc.

Your content strategy builds trust, and you will only ever be as good as your content.  So be sure yours is valuable, accurate, and actionable.

Now that we’ve set that foundation, let’s discuss getting your content in front of your audience via Facebook Ads.

Step One – Gather data.  You need to get in front of the right folks at the right time, so it’s much more critical that you understand who your ideal customer is. Traditional marketers didn’t really need to drill down deep….put a billboard, and whoever sees it – sees it. But it doesn’t work that way on Facebook.

Also read: Why Most Real Estate Agents Have Difficulty With Facebook Ads

You must become a ninja in gathering data, as this information will show you who your audience is.  However, there is no short cut here. You’ll have to put in the work. In the beginning, you’ll be running ads to get data.  You want to see, who is responding to your ads – this is your market.

Facebook Targeting is More Powerful than The Incredible HULK

For you Marvel fans, this may seem impossible, but the ability to target your audience combined with the FB algorithm is the secret sauce.

When you run ads on Facebook you can go in and set ‘initial parameters.’.  When you set these, this is known as targeting. The better you target, the more likely it is for your message to resonate with your audience.

Offer relevant, insightful content, and those that consume, comment, and like, are your audience.  As you gather data, you build your audience. As your audience grows, you have a group of individuals that are more statistically likely to be interested in your products or services.

Facebook Offers 3 Audience Types – Custom, Lookalike, and Saved Audiences

As you build and launch your ads, you can target your ideal customer.  Once you do, Facebook and the Facebook Pixel can track who you reach, and who interacts with your messaging.  Then you can re-market or re-target this audience.

This is where you interact with cold traffic, but then they react to you and then become warm traffic.  From there you can re-target them with ads later.

Related: How to Get More Real Estate Listings on Facebook [2019]

Showing your ads to these folks, and further re-targeting allows you to 10x your results and will change your marketing game.  This is not possible with traditional marketing, not in any way. Yellow Pages got nothing on re targeting.

Know Your Customer & You’ll Dominate Your Market

Often small business owners will incorrectly target traffic, or unknowingly target the wrong traffic.  There are three distinct levels of traffic – cold, warm, and hot.

Cold traffic (folks that have never heard of you) should only be shown your broad/brand message.  You are trying to get them to engage. To see if they would want more from you, or be generally interested in what you have to offer.  When they interact with you, they become warm traffic.

From there, warm traffic should receive your content.  You should provide relevant, local, and helpful info, tips, and tricks to show your worth.  If they interact again, they become your hot traffic, and these are the folks you are after – your audience.

These are the folks that are statistically likely to be interested in working with you, your services, or to hire you.  This is the audience you’ll want to show your ads too.

These ads will show your expertise in your niche, and highlight your services/products.  Maybe you have special offers that can be made to this audience, especially nice for first-time purchases.

This is how a great Facebook ad campaign is run.  Are you running ads yet? If not, why? This is your time…go for it!  And good luck. Hit me up HERE for any assistance.

The post The Local Business Owner’s Guide to High-Performing Facebook Ads [2019] appeared first on Google My Business Specialist | Tom Beem .

]]>
https://tombeem.com/local-business-owners-guide-facebook-ads-2019/feed/ 0
Why Most Real Estate Agents (and Teams) Have Difficulty With Facebook Ads https://tombeem.com/why-most-real-estate-agents-and-teams-have-difficulty-with-facebook-ads/ https://tombeem.com/why-most-real-estate-agents-and-teams-have-difficulty-with-facebook-ads/#respond Sun, 10 Mar 2019 18:10:23 +0000 https://tombeem.com/?p=952 The post Why Most Real Estate Agents (and Teams) Have Difficulty With Facebook Ads appeared first on Google My Business Specialist | Tom Beem .

]]>

What many real estate agents, brokers, and real estate teams fail to consider when marketing online is that there are three specific phases of any online marketing campaign.  These three distinct phases are each important to the success in your Facebook campaigns. Do them incorrectly, or skipping a step will lead your campaign to struggle or fail entirely.

View this as if you’ll be taking your audience on a journey.  The goal is to take a cold audience through three specific steps, each step in order, and completing all three: the first allows them to get to know you, the next gets them to like you, and final step gets them to become a loyal fan, and possibly client/customer.

This process is as much for you, and your ads.  You want to connect with an ideal audience. This process allows you to weed out all the individuals that that are not a good fit for your business, and this refinement will allow you higher converting campaigns.

Your ads will likely have a specific audience and target market.  So this sequence allows you to really target this segment of your audience.  Becuase if you’re targeting baby boomers seeking to buy a second home on the beach at a price of around 350k, then you don’t want first-time home buyers with a budget of over 150k mixed in.  

Marketing can be a bit like deep sea fishing, you must have the right bait to catch the right fish.  Just like you’ll need the right content to get the attention of your audience. But you must also be fishing in the right place, which means you’ll need the right bait and be in the right spot to catch fish. Just like in the 3 steps to your Facebook ad traffic phases.

Phase One – Cold Traffic – And How to Warm It Up

Most agents who find new clients will first have these folks come to them via their sales funnel as cold traffic.  Think of cold traffic as that person who caught your eye at the bar.

You probably wouldn’t go right over, and ask to go out on a date – unless you’re braver than me.  More likely, you’ll go over and make small talk, or buy that person another drink. You will try and relate to that person, and see what things you may have in common.

Facebook ads work in the very same way.  Your aim should be to get to know someone first because your next goal is for them to trust you.

But how can you get to someone via Facebook ads, simply: provide value.  Typically this is done with the information. You can of this phase as informing, educating, and (maybe) entertaining.  However, there is a very fine line not to cross when being funny. I’d recommend restraint here, and everyone is different with humor.

The aim here is to wake up your audience, and see who you’re interacting with, and who has visited your pages, and/or view your stuff.  Facebook has a pixel that can track it all.

Related: How to be Successful in Real Estate Sales – Secrets Revealed

Phase Two – Warm Traffic & how to make it lighting hot

Now that you have an audience that is enjoying and consuming your content, and your message is resonating, it’s time to take action. This is where you can go further, and take them to the next logical step in the sales funnel.

You want to now provide more specific value, likely in the form of webinars, videos, lead magnets, PDF’s etc.  Also, you can offer your time to answer questions, and help them 1 on 1.

There are two really important parts to phase two: Retargeting and more deeply understand the needs of your core audience.  The more you understand, the deeper your message can resonate.

Facebook allows you to track every single person that interacts with your Facebook ads and who visits your website/landing pages.  You can set up a custom audience using this data. To do so, you’ll need to set up the Facebook Pixel. See video below on how to do that.

Second, you want to continually work with your audience and really understand their deepest problems, because folks don’t just want to buy a house, they want to get out of a bad marriage, or better provide for their children, or relocate for work.  

Related: How to Get Real Estate Listings on Facebook [2019 Guide]

Phase Three – Hot Traffic and how to harness its power

This is where you strive to get to…..where the HOT traffic is, and it’s where folks know you and trust you.  Your audience is engaged with your content, and maybe even opted in on an email list you have.

Once folks are engaged you can move into this last phase, you can invite them to connect, or join a membership, or as if they’d like a service you provide.

This will be most effective is the content you previously provided is really aligned well with your service. Lead magnets, checklists, downloads that speak to your audience are great for this step.

So, if you’ve targeted first-time homebuyers looking at 150k or less, and a checklist of steps to improve their credit would be perfect, or a list of hot/new properties that are in their budget may work.  

Setting up a successful Facebook ad campaign doesn’t have to be difficult if you’ve followed the steps.  If you’d like support with this or to have a campaign set up for you, please connect with me HERE

The post Why Most Real Estate Agents (and Teams) Have Difficulty With Facebook Ads appeared first on Google My Business Specialist | Tom Beem .

]]>
https://tombeem.com/why-most-real-estate-agents-and-teams-have-difficulty-with-facebook-ads/feed/ 0
How to Get Real Estate Listings on Facebook [2019 Guide] https://tombeem.com/real-estate-facebook-2019-guide/ https://tombeem.com/real-estate-facebook-2019-guide/#respond Fri, 08 Mar 2019 13:26:27 +0000 https://tombeem.com/?p=934 The post How to Get Real Estate Listings on Facebook [2019 Guide] appeared first on Google My Business Specialist | Tom Beem .

]]>

If you have tried Facebook Ads before and they didn’t work, know that you are not alone.  Many others tried and failed. Often for different reasons, but I have seen some specific trends.  Or rather, should I say, I’ve seen a lot of mistakes.

Running a successful Facebook Ads campaign is like using a classical instrument.  It has to be used correctly to make beautiful music. You can’t just start pounding on a grand piano and expect Beethoven to come out.  You have to use the instrument in the correct way for it to produce your song – just like now you must know how to use Facebook’s algorithm. If you want to know how to get real estate listings on Facebook, then take a look below at some specific ideas.

Run Lead Ads

Your personal Facebook page will not get you there….or at least not quickly.  And normally, I don’t recommend simply boosting a page, you can test it, but the data I see shows little return on that investment.

Instead, run a correctly target Sellers Campaign.  There are lots of different types: Buyers, Sellers, FSBO, Expired Listing, Open House, New Listings campaigns, etc, but to get more listings you’ll need to run and optimize a – Sellers Campaign.   

In this, you’ll need to use copy specifically relating to the homeowner.  Sellers have an extra set of concerns, then just buyers.

Let Facebooks Algority Do the Work For You

Part of why you should run ads on Facebook is because of the ability to target your audience.  This is referred to as ‘interruption marketing’ where you get to connect with a target audience.  However, you need to allow Facebooks algorithm room to move around. If you enter in your initial parameters and reduce that down to too small an audience – your ad won’t perform well.

The only reason you can even enter any parameters is that Facebook needs to know where to start.  

39 Celsius has some great tips here, as does this article on Inman. 

Failed Due to Poor Follow Up

Have your Facebook ads failed before?  Was it the leads, or perhaps did you not have a process in place to properly follow up with your leads.

Did you know that with internet leads, follow up is recommended within 30 seconds?  Why do you ask? Because if you can be the first to talk to your prospect, you are in a much better position to land them as clients.  Also, they are in front of the computer/phone still thinking about this. Their motivation will be easier to figure out, as something, at that moment made them fill out the lead form.

If you don’t have a solid plan in place and would like one, reach out to me here.

Use Custom Audiences

Facebook will allow you to re-market to those that have interacted with your posts, videos, and website (use the pixel). Re-marketing to those that are familiar with you, or at least have clicked on your information before will be a big advantage. It allows you more control over how you spend your marketing dollars.

These audiences can also be replicated, and reproduced by Facebook for you, as you can ask Facebook to find you other similar audience to the once you know that is working.

The post How to Get Real Estate Listings on Facebook [2019 Guide] appeared first on Google My Business Specialist | Tom Beem .

]]>
https://tombeem.com/real-estate-facebook-2019-guide/feed/ 0
How to be Successful in Real Estate Sales – Secrets Revealed https://tombeem.com/successful-in-real-estate/ https://tombeem.com/successful-in-real-estate/#respond Wed, 06 Mar 2019 15:44:24 +0000 https://tombeem.com/?p=891 The post How to be Successful in Real Estate Sales – Secrets Revealed appeared first on Google My Business Specialist | Tom Beem .

]]>

When it comes to real estate, no matter who you are, or where you came from – everyone starts at the beginning.  So no matter whether you have just started, and if you have closed 100 deals, below are some items that will teach you how to be successful in real estate sales, and keep this industry in perspective.

Real Estate Agents ARE Marketers

You are in the marketing game now!  What I mean is, as a real estate professional your livelihood now depends upon your ability to attract prospects, and convert them to clients.

In addition, you will have to get your sellers home in front of a large audience of possible/qualified buyers.

I’m sure you’re thinking, none of this was involved in getting your license – and your right.  That was mostly contract law, ethics, and making sure you don’t cross the line anywhere along the way.

So understand, you are an agent AND a marketer.

Invest in Yourself

The old adage is true ‘if you don’t invest in your self then no one else will.’  Along the way, there will be things you don’t know. You may need to seek out counsel/training/mentorship to speed up your learning.

If you’re lucky enough to find yourself on a team, then pick their brains for all you can.  You may find that other agents, especially successful agents – they aren’t the most helpful.  Handing over a full blueprint for success usually isn’t in their DNA. And that is because YOU are their competitor.  

So seek out training from others who know, and invest in yourself.

Pick a Niche

If you are just starting out or struggling to make a name for yourself, carve out a very specific niche.  This may seem like the wrong thing to do, but it’ll really define you.

An example, if you’re in a crowded room and you start yelling…hey everyone, listen to me….you’ll probably not get anyone’s attention.  BUT if you yell….excuse me, who is a master carpenter?

Trust me, for those that are, you will get their attention.  The same is true in real estate. If you’re like: I do everything, for everyone, everywhere.  Well, you’re a generalist, and you will always struggle. But if you like: I specialize in selling townhomes in Annapolis, MD.  That will resonate better with your audience.

Target Communities, NOT zip codes

What is mean is, you must speak to members of a community, because folks always self-identify will various groups.  So if you’re an agent in Annapolis, MD you’ll want to target the Naval Academic and midshipmen, and community groups related to what those folks are interested in.  

You can not reverse engineer it, and simply work to target a few zip codes.  This is also true with ads.

Also, here are a few more tips from a recent Forbes.

Stop Relying on Antiquated Sales Tactics

Gone are the days of knocking on doors, cold calls, mailers, and other similar methods of prospecting.  Not that they don’t work (they will if you stick with it), but most agents do not have the stomach to stick to cold calls, or have the real budget you need to make mailers profitable.

Looks toward digital marketing, leverage social media, and build your brand online.  If you have any questions, please connect with me here.

The post How to be Successful in Real Estate Sales – Secrets Revealed appeared first on Google My Business Specialist | Tom Beem .

]]>
https://tombeem.com/successful-in-real-estate/feed/ 0