Google is conducting testing on carousel format ads for text-based search on mobile, as the tech Goliath considers adding more inventory on tiny screens without disrupting user experiences. In this type of format you can swipe left-to-right between ads and this carousel is named “people also considered.”

SemRush, a Marketing Toolkit, spotted this test on Friday and shared an image showcasing it on Twitter.

Have you seen this ad format before? What do you think?